Six Houses, One Tournament

For one summer, the jewellery cabinet becomes a global stage. Football's biggest tournament returns this summer, expanded for 2026 to forty-eight nations across the United States, Canada and Mexico, and here at STATTICS, we are marking it the only way a house of designer jewellery should – by sending our designers into the competition.

Each of our brand's nations will be active across the tournament. TwoJeys lines up for Spain. Hatton Labs pulls on the England shirt. Le Gramme answers the call for France, Tom Wood makes a rare appearance for Norway, MAPLE for Canada, and Stolen Girlfriends Club represents New Zealand.

The concept is simple, and the reward is real. Throughout the six weeks of competition, we will be hosting a special offer. Each stage will correlate to a discount tier. As each nation advances, the discount on its designer climbs with it. Here's what that looks like:

10% the moment the group stage kicks off, another 5% for every round achieved, all the way up to 40% on the house that lifts the trophy.

Pick a nation. Back its designer. Wear the run.

Now, let's introduce the squads.

No brand has earned its place quite like TwoJeys. It was born in 2019 from an RV trip Biel Juste and Joan Margarit took from Palm Springs to Las Vegas. Frustrated there was no dependable source for jewellery that actually spoke to their style. They returned to Barcelona and built one, leaning on Spanish artisanal craft and a clear mission: to reimagine the market with pieces made to resonate with men. The brand now adorns the likes of Jared Leto, Marcelo and Manu Ríos, with stores in Barcelona, Amsterdam, Madrid, Paris, Valencia and London.

One of their sharpest moves, though, was their collaboration with Spain's rising star Lamine Yamal. 

Ahead of El Clásico in October 2024, TwoJeys fitted the teenager with custom braces set in the house's signature star motif, in Blaugrana red and blue — jewellery worn where no regulation could touch it. Barcelona were on fire, winning the game away at the Bernabéu 4-0, with Yamal getting on the scoresheet of course.

Lamine Yamal then continued carried the look to the Ballon d'Or gala, and a stunt became a partnership. For a fearless young Spain side, the disruptor's house is the only fit. Will you be adding some stars to your ensemble this summer?

Our home challenger England's house was born in the heart of the trade. Founded in 2018 by Jack Cannon and Joe Gelb, Hatton Labs takes its name and its spirit from Hatton Garden, London's historic jewellery quarter, marrying the district's traditional craftsmanship to a bold, contemporary eye. The result plays classic forms against modern twists: unexpected materials, distinctive silhouettes, and inspired collaborations.

It is a fitting wardrobe for the modern England squad, think Jude Bellingham, a generation that wears its confidence without apology.

There is real craft beneath the swagger here, which is rather the point: while others reach for noise, Hatton Labs lets the workmanship do the talking.

Le Gramme is minimalism as a discipline. Founded in Paris in 2013 by Erwan Le Louër. Three years at Maison Margiela behind him. A grounding in industrial design beneath him. The house names its pieces by their weight in grammes and builds each where machine precision meets the human hand. Clean architectural lines, nothing surplus, every gramme accounted for.

Which is the lovely contradiction of sending it out for France. Because there is nothing minimal about this football team. This is the most exhilarating attack in world football — Ousmane Dembélé, current Ballon d'Or holder and a European champion; Désiré Doué, a teenager on the grandest stage; Michael Olise, so cool he barely breaks stride. Not to mention Kylian Mbappe and Rayan Cherki.

Pure fireworks. Le Gramme is the counterweight: the calm beneath the chaos, the quiet luxury that talent this loud reaches for when the boots come off. A single brushed band, a chain measured to the gramme.

Norway returns to the tournament for the first time since 1998, and it brings the most quietly magnetic player in the game in Erling Haaland. Its designer is cut from the same cloth. Founded in Oslo in 2013 by Mona Jensen, Tom Wood took a modern reading of the classic signet ring and built a whole Scandinavian language around it: simple, functional, made to be worn for years rather than seasons.

What keeps it interesting is where that language travels. Tom Wood has broadened its palette without losing its discipline — the Cage Collection with Norwegian duo Röyksopp, Pikachu charms with Pokémon, and the Chiyu rings with Kozue Akimoto, which reimagine a finger brace as armour. A new flagship in Shibuya has carried Oslo's minimalism into the heart of Tokyo. New horizons, same steady hand. Restraint, then, but restless with it. Fitting for Haaland: a player who does little and decides everything.

No nation has more to play for than the hosts and no brand is better placed to feel it than MAPLE. Canada arrives as one of three host nations, on home soil for the first time in its history, and the West Coast gets its share of the spotlight: Vancouver's BC Place stages seven matches, two of them Canada's group games: against Qatar on 18 June and Switzerland on 24 June.

That is MAPLE's city. Established in Vancouver in 2014 and led by Austin McMahon, the brand draws on the surf, skate and music subcultures he grew up around in 2000s Vancouver — jewellery with a real West Coast pulse, relaxed and design-led. 

It's on-pitch match is every bit as local: Alphonso Davies, Canada's captain, came up through the Vancouver Whitecaps and made his name on the very pitch he'll grace this summer. The city that shaped the brand shaped the player. For a nation playing in front of its own crowd, MAPLE is how you wear the occasion.

Every tournament needs its outsider, and New Zealand wears the role to perfection — which makes this pairing almost too neat, because so does its designer. Stolen Girlfriends Club was founded in Auckland in 2005 by creative director Marc Moore, starting as an experimental art project before growing into a fiercely independent label. As the brand tells it, the industry never invited them; they crashed the party with untrained hands and sharp minds, built it on rock 'n' roll and pop-culture instinct, and stayed. The proof is in the company they keep: The Weeknd, Miley Cyrus, Rita Ora, Tove Lo and The Kid Laroi have all worn the label.

The All Whites carry the same streak. Back for the first time since 2010 and the lowest-ranked side in the field, they arrive with nothing to lose, led by captain Chris Wood, the country's greatest ever export and all-time top scorer, almost certainly in his final tournament. Same Auckland roots, same refusal to know their place. Where the European houses reach for polish, Stolen Girlfriends Club reaches for attitude: blackened silver and pieces with a little danger in them. The most distinctive wardrobe on the board — worn by the team with the least to fear.

Six houses, Six countries, One rule: The further a nation goes, the more accessible it's jewellery becomes to you.

• Group stage — 10% off the nation's brand
• Round of 32 — 15%
• Round of 16 — 20%
• Quarter-finals — 25%
• Semi-finals — 30%
• Final — 35%
• Champions — 40%, for one week only

Discounts ratchet up and hold — once a nation advances, that rate stays unlocked through the end of the tournament. The competition runs from 11 June to 19 July, with the champions' tier live for a final week after the trophy is lifted. Do you think one of the six will go all the way?

Of course, you may feel that with France's abundance of attacking talent, they may go on a deep run into the competition, which has you salivating at accessing some Le Gramme at a steep discount.

We want to warn here though, that the offer is subject to product availability – so please do not contact us whining when the bracelet or earring you had been eyeing since the groups has been snapped up by the time your chosen nation has gone deep into the knockouts. 

Choose your nation. Back its designer. The longer the run, the better the reward