The Designer Jewellery Cup
Six houses, six nations, one tournament. Back a nation and the discount on its designer climbs with every round it survives — and stays unlocked to the final whistle.
How the run works
The Table
Shop every nationLe Gramme Quarter-finals
TwoJeys Round of 16
Hatton Labs Round of 16
Tom Wood Round of 16
Maple Round of 16 · Out
Stolen Girlfriends Club Group stage · Out
France
25% LIVEAfter three years of working with Maison Margiela, Erwan Le Louër founded his label in 2013. Inspired by his foundational studies in industrial design, this craftsmanship is woven into every item of jewellery in the Le...
Next: Quarter-finals — a win pushes Le Gramme to 30%. Your 25% is locked either way.
Spain
20% LIVEIn 2019, when Biel Juste and Joan Margarit were travelling from Palm Springs to Las Vegas in an old RV, they realised they didn't have a dependable source to purchase jewellery that...
Next: Round of 16 — a win pushes TwoJeys to 25%. Your 20% is locked either way.
England
20% LIVEFounded by Jack Cannon and Joe Gelb in 2018, Hatton Labs draws inspiration from the vibrant energy of London's Hatton Garden, a renowned hub for jewellery craftsmanship. The brand combines traditional techniques...
Next: Round of 16 — a win pushes Hatton Labs to 25%. Your 20% is locked either way.
Norway
20% LIVEFounded in 2013 by Mona Jensen and rooted in the simplistic, functional Scandinavian aesthetic with longevity in mind. Tom Wood broke onto the scene with their flagship modern interpretation of the classic Signet Ring....
Next: Round of 16 — a win pushes Tom Wood to 25%. Your 20% is locked either way.
Canada
20% · LOCKEDEstablished in 2014, MAPLE is the brand looking to push the boundaries of design in the jewellery industry. Led by Austin McMahon, he infuses the influence of subcultures like surfing, skating and...
Next: Out at the round of 16 — Maple’s 20% is held to the final whistle.
New Zealand
10% · LOCKEDEstablished by creative director Marc Moore in 2005, this passionately independent label has evolved from an experimental art project into a celebrated brand. It breathes life into its outsider aesthetic and subculture...
Next: Out at the group stage — Stolen Girlfriends Club’s 10% is held to the final whistle.





















