The Designer Jewellery Cup
Six houses, six nations, one tournament. Back a nation and the discount on its designer climbs with every round it survives — and stays unlocked to the final whistle.
How the run works
The Table
Shop every nationTwoJeys
Le Gramme Reached the semi-finals
Hatton Labs Reached the semi-finals
Tom Wood Reached the quarter-finals
Maple Reached the round of 16
Stolen Girlfriends Club Reached the group stage
Spain
40% · CHAMPIONSIn 2019, when Biel Juste and Joan Margarit were travelling from Palm Springs to Las Vegas in an old RV, they realised they didn't have a dependable source to purchase jewellery that...
Champions. TwoJeys’s 40% is locked for the rest of the campaign.
France
30% · LOCKEDAfter three years of working with Maison Margiela, Erwan Le Louër founded his label in 2013. Inspired by his foundational studies in industrial design, this craftsmanship is woven into every item of jewellery in the Le...
Their run: France bowed out at the semi-finals — Le Gramme’s 30% stays locked to the final whistle.
England
30% · LOCKEDFounded by Jack Cannon and Joe Gelb in 2018, Hatton Labs draws inspiration from the vibrant energy of London's Hatton Garden, a renowned hub for jewellery craftsmanship. The brand combines traditional techniques...
Their run: England bowed out at the semi-finals — Hatton Labs’s 30% stays locked to the final whistle.
Norway
25% · LOCKEDFounded in 2013 by Mona Jensen and rooted in the simplistic, functional Scandinavian aesthetic with longevity in mind. Tom Wood broke onto the scene with their flagship modern interpretation of the classic Signet Ring....
Their run: Norway bowed out at the quarter-finals — Tom Wood’s 25% stays locked to the final whistle.
Canada
20% · LOCKEDEstablished in 2014, MAPLE is the brand looking to push the boundaries of design in the jewellery industry. Led by Austin McMahon, he infuses the influence of subcultures like surfing, skating and...
Their run: Canada bowed out at the round of 16 — Maple’s 20% stays locked to the final whistle.
New Zealand
10% · LOCKEDEstablished by creative director Marc Moore in 2005, this passionately independent label has evolved from an experimental art project into a celebrated brand. It breathes life into its outsider aesthetic and subculture...
Their run: New Zealand bowed out at the group stage — Stolen Girlfriends Club’s 10% stays locked to the final whistle.
